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DuriFusion and Neways

Neways International

DuriFusion is manufactured by Neways International, a major player in the Health & Wellness Industry. Neways produces more than 200 different products in three major categories: Health & Wellness, Personal Care and Household. Around the world Neways operates in 23 countries.

Neways:
  • Has built a reputation for pioneering the exclusion of common but unsafe ingredients that in many cases are known to be cancer causing agents.
  • Has the basic goal of improving the health of its customers around the world.
  • Is headed by CEO Eric Larsen and a very experienced management team whose aim is to see rapid expansion throughout the world, principally in Europe and North America.
  • Was bought in November 2006 by Golden Gate Capital, a firm of investment bankers whose goal is to take the company turnover from its current value of $750 million a year to $2 billion a year within 3 years.

Health and Wellness

The last ten years has seen an explosion in The Wellness Industry, a term coined to cover all sorts of services from Gyms and fitness centres to vitamins, minerals and super foods.

There are some very simple things driving this market development. The simple fact is that in most modern societies, like those of North America and Europe, the average man will have 15 years of poor health in an average lifespan of 76.2 years and the average woman will have 20 years of poor health in average lifespan of 80.7 years. We're living longer but spending more time sick!

These are shocking statistics but this experience has led to an increase in the demand for products and services that help people to take control of their lives and because of this information about living healthily is much more readily available. In addition the wealth is available, so this has led to an exponential growth in the goods and services that make up the Wellness Industry:
  • Predicted to be worth a Trillion US$ a year by the end of this decade, in the US alone - In other words it is set to become the biggest business the world has ever seen!
  • Fuelled by the search for new products which contribute to better health and supplements that make up for the shortfall in the diet.
  • Recognising the need to eliminate potentially harmful ingredients such as toxins, carcinogens and chemicals that have a lasting negative effect on the environment.
This is a revolution in the making. Some people see the arrival of new products such as DuriFusion as a massive business opportunity. Do you? Read on...

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Eric Larsen
Neways Inc. CEO
Eric Larsen




"For Neways, launching DuriFusion is like adding rocket fuel to a Ferrari"

"With DuriFusion, you hold the potential to create success like you've never imagined before"




Health & Wealth



 
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